Location, location, location
… And how to choose the right one for your restaurant!
A crucial step in planning for your new restaurant is choosing the location. You can’t just pick any old location, it has to be the right location. There are four important steps you need to consider when choosing a location for your restaurant:
- Population of the area
You need to make sure your restaurant is in location that has a population big enough to support it and make it thrive. Some questions to ask yourself, “does this location get frequent foot and car traffic?” (are people walking or driving past your restaurant regularly?) and “what’s the demographic of the suburb?” (no point having a Fine Dining restaurant in a lower socio-economic area of town).
Is there enough local car parking to cater to your customer’s needs? Ideally, your restaurant would have its own carpark or at the very least, ample parking close by. Is there any public transport or taxi stands nearby for people who don’t drive? You want to make it as easy as possible for people to reach your restaurant.
Can your restaurant be seen from the street? Is there enough room for signage or advertising? Will people walking past know your restaurant is there?
Are there many competitors in the area? Are other restaurants in the area booming or struggling? If other restaurants in the area are booming there is room to grow but if other restaurants in the area are struggling, it’s likely that the area isn’t going to be a prosperous location for your restaurant.
It’s so important to consider these steps when looking at different locations for your restaurant. Gather as much data about the area as you can, your local Chamber of Commerce is a good place to start for statistical data and business analytics.
Don’t get sucked in by cheap rent, an ocean view or lack of competition in an area as these don’t necessarily mean your restaurant will be successful, in fact they could mean the opposite.
As always, leave any questions in the comments section below or via my contact page.